General

The Velvet Underground The band that made an art of being obscure

The Velvet Underground The band that made an art of being obscure
Henry

A quote often attributed to music producer Brian Eno is: "The first Velvet Underground album only sold 10,000 copies, but everyone who bought it formed a band."

The saying summarises the profound influence of The Velvet Underground, which included songwriter Lou Reed, guitarist Sterling Morrison, Welsh musician John Cale and drummer Moe Tucker. Along with German singer Nico, they are credited with inspiring generations of other artists, from David Bowie to Nirvana, Arctic Monkeys and U2.

Now Todd Haynes, the director of Oscar-nominated films including Carol and I'm Not There (about the life of Bob Dylan) has made a documentary about the music of the 1960s New York-based group.

Often shown in split screen, the film focuses heavily on the band's sound - their musical experimentation, their provocative lyrics - and how they were influenced by avant-garde cinema and contemporary art.

But although pop artist Andy Warhol was their manager and patron, Haynes agrees the band didn't win commercial success or critical acclaim at the time.

SparksImage source, Universal
Image caption, Sparks, aka Russell (left) and Ron Mael, were also the subject of a documentary earlier this year

"They didn't sell records then," he agrees.

"I think we've learned though to re-evaluate the value of art outside of market success. Often the thing that was lost in the shadows has the most endurance, and the thing that shone brightest and made the most money loses its meaning over time. I don't think you'll get a stronger example of that in rock 'n' roll than The Velvet Underground."

The Velvet Underground isn't the only recent film made by an influential director about a band, or bands, from that era. Earlier in 2021, British film-maker Edgar Wright released The Sparks Brothers, looking at the musical legacy of Sparks, formed by two brothers, Ron and Russell Mael, at the start of the 1970s.

Summer of Soul, directed by musician Questlove, showcases an extraordinary 1969 concert in Harlem, New York, featuring black superstars including Stevie Wonder, Sly and the Family Stone and Nina Simone, and was released by streamer Disney+.

Sly Stone
Image caption, Sly Stone is just one of the artists to feature in the Summer of Soul documentary

Oscar-winner Peter Jackson is poised to release a three-part documentary about The Beatles, titled Get Back, on the same platform, based on the making of their 1970 album, Let It Be. In addition, Becoming Led Zeppelin, which focuses on the musical history and influences that led the group to form in 1968, premiered at the Venice Film Festival last month.

The eagerness of these celebrated directors to document the music of that time might be partly explained by their age - they were born in the 60s or early 70s.

"There's no question that the 60s was a decade with such an intense vitality and energy to challenge conventions and feel new possibilities in the air," says Haynes.

"I was a child in the 1960s but even I felt something in the air, you just felt like you should go and make something. It was an incredibly rich period and to rekindle any of that feeling is just something that can inspire us again today."

But it's streaming services that are the major factor in making these documentaries possible, according to Variety magazine's music critic Chris Willman.

Velvet UndergroundImage source, Apple TV+
Image caption, Much of the Velvet Underground documentary uses split screens

While Asif Kapadia's 2015 Oscar-winning documentary Amy, about Amy Winehouse, made $24m (£17m) at the box office, that was rare for a music documentary. But cinema is no longer the obvious route for films of this genre.

"I think if all these films were only being released in cinemas at first we'd be calling it a glut, and asking why there are so many, because the market wouldn't be able to stand it," Willman says.

"With streaming, the market can stand anything, it's not like these films have to be in competition with each other to be in the one or two music films audiences would traditionally go and see in a year.

"Audiences are thinking, 'The more the merrier - I don't have to go out to go and see this.' So, music films are now a genre that I'd expect to see as much of as action or suspense or comedy nowadays."

They can also be profitable: Summer of Soul was sold for $12m (£8m) after it first premiered to critical acclaim in January 2021. And Willman agrees that a streaming service like Disney+ should benefit, even temporarily, from a new demographic of subscribers because of the series on The Beatles.

Lou ReedImage source, Apple TV+
Image caption, Lou Reed was the main songwriter for The Velvet Underground

"Many people signed on to Disney+ to see the musical Hamilton, who otherwise would have little interest in viewing other content, and it could be twice that for The Beatles, I wouldn't be surprised," he says.

There's also the prospect of increased music, or ticket, sales after fans have been inspired by a documentary, or a band being "re-discovered" - or even "discovered" in the case of Edgar Wright's documentary on Sparks. It was released in cinemas in the US this summer and notched up $500,000 (£366,000) in one weekend during a limited release.

At its premiere, Wright told the BBC's film show Talking Movies, "I would show it to people who didn't know Sparks at all, and they would be dumbfounded, saying, 'How did I miss this entire chapter of music history?'"

'It's just heartening to think that a documentary can revive interest in a band's career," adds Willman.

"For Sparks in particular, it feels like a long-winding Cinderella story, where they've struggled so long to get the recognition. They're unexpectedly selling out their tour dates and it's really gratifying to see. It wouldn't have happened without a documentary."

Velvet UndergroundImage source, Apple TV+

Haynes also hopes that a new generation will discover The Velvet Underground through his documentary. As well as their music, he hopes their attitude will inspire those living in the 2020s.

"They always maintained this outsider stance," he explains. "And it's very hard to find precise parallels to today, where corporate culture is so absorbed, and so all-consuming.

"It's this idea they had of standing outside the system, and actually being obscure, or the idea of resistance that they had. That's not something that you hear young people wanting to be very often, but it's so elemental to how I found my own attitudes when I was young.

"Ultimately their legacy was to set in motion a creative reaction in other artists to do their own thing - and I think that's more valuable than we could ever quantify."

The Velvet Underground is in cinemas and on Apple TV+ globally from 15 October.

Trending News

New Year snow flurries fall across England

New Year snow flurries fall across...

Many parts of England have seen snow flurries accompany the arrival of New Year. Areas which welcomed in 2021 with several centimetres...

Covid in Scotland The people who have lost their lives to Covid 19

Covid in Scotland The people who have...

As Scotland's coronavirus death toll passes 6,000 and continues to rise, we are sharing the stories of some of those who have...

Week in pictures 5 11 December 2020

Week in pictures 5 11 December 2020...

A selection of powerful news photographs taken around the world this week. image copyrightJacob King / Reutersimage captionMargaret...

Huddersfield phone mast fire put residents at risk

Huddersfield phone mast fire put residents...

A phone mast fire led to dozens of people being evacuated from their homes in Huddersfield in the early hours.It is not yet known what...

Coronavirus Who is still flying

Coronavirus Who is still flying...

media captionInside the almost deserted Heathrow airportLondon's Heathrow airport normally has about 600 flights landing on an...

When is tax dodging illegal

When is tax dodging illegal...

There are a lot of rash statements being made about whether or not the K2 tax avoidance scheme used by Jimmy Carr was "legal".The...

Our Latest Blog

Click to read Biden election Mike Pence welcomes senators bid to derail result

Biden election Mike Pence welcomes senators bid to derail result

US Vice-President Mike Pence has welcomed an effort by a group of senators to refuse to certify Joe Biden's presidential election...

Click to read Inauguration 2021 What happens on the day Biden is sworn in

Inauguration 2021 What happens on the day Biden is sworn in

Joe Biden is US president-elect. But the Democrat won't officially make his move to the White House until inauguration day - a...

Click to read Nancy Pelosi and Mitch McConnell s homes vandalised

Nancy Pelosi and Mitch McConnell s homes vandalised

Vandals in the US have attacked the homes of the leaders of the two houses of Congress on the eve of a new session and the swearing-in...

Click to read Veteran US broadcaster Larry King in hospital with Covid

Veteran US broadcaster Larry King in hospital with Covid

Veteran broadcaster Larry King, 87, has tested positive for coronavirus and is being treated at a hospital in Los Angeles, according...

Click to read Policeman buys family food instead of arresting them for shoplifting

Policeman buys family food instead of arresting them for shoplifting

A US police officer who was called out to arrest a family suspected of shoplifting instead bought them some food so they could have...

Click to read Suspected Islamists kill dozens in attacks on two Niger villages

Suspected Islamists kill dozens in attacks on two Niger villages

Suspected Islamist militants have attacked two villages in Niger, with reports of dozens of civilians killed. Around 49 died and 17...